Toyota Planning $1 Billion Marketing Blitz
A senior Toyota official confirmed the maker will spend over $1 billion on a fourth-quarter marketing blitz, hoping to take advantage of a recovering U.S. auto market -- but also to overcome recent...
View ArticleToyota’s Carter Concedes Automaker “Made a Couple of Mistakes”
Toyota "made a couples of mistakes," but is working to fix safety problems and regain credibility, insists Group Vice President Bob Carter. Check out TheDetroitBureau.com's exclusive interview,
View ArticleUS Car Market Boom Likely to Continue, Forecasts Senior Toyota Exec
August's torrid car sales took everyone by surprise, including Toyota SVP Bob Carter. But while he says strong consumer confidence is likely to keep demand growing he questions forecasts that suggest...
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